The quality of internet leads varies widely across the insurance industry. Typically an internet lead will be sold to multiple agents.

Standard Marketing
is active in the internet lead generation business. However, our leads are considerably higher quality in that they are the result of targeted, affiliate website marketing with varying degrees of applied prescreening designed to measure medical impairments and applicant motivation. The client will answer questions regarding the amount of insurance desired, purpose of the insurance, likely beneficiary, prescription drug history and pre-existing conditions. In many cases we can initiate a “hot” client handoff directly to the agent.

The leads generated by Standard Marketing are considered exclusive and highly qualified. Under no circumstances will a lead knowingly be forwarded to more than one agent.